Embrace Possibility Trillion Dollar Coach – Bill Campbell Leadership Lessons by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

Trillion Dollar Coach – Bill Campbell Leadership Lessons by Eric Schmidt, Jonathan Rosenberg, and Alan Eagle

: The Leadership Playbook of Silicon Valley's Bill Campbell book cover

(click on book cover for more details)

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell

  • Published: April 2019
  • ISBN-10: 0062839268
  • EP Rating: 4 out of 5 (worth picking up)

EP Main Takeaway: "Your title makes you a manager. Your people make you a leader." To be effective, truly care about helping your people be successful. Show up, work hard, and have an impact every day. Building a healthy community is key to engaging your employees but individual success and ambition, although necessary, can be at odds with community-building efforts. Always keep learning. "If you've been blessed, be a blessing."

Our notes:

Trillion Dollar Coach - Bill Campbell
Purpose of the company is to bring the vision of the product to life. For companies to be successful, must continue to develop great products.
  • Well-run companies have strong processes, keep people accountable, know how to hire the best employees and evaluate and develop them through feedback, coaching, and generous compensation. To win, it's important to help your employees succeed at scale
  • If you have the right product for the right market at the right time, go as fast as you can
“Your title makes you a manager. Your people make you a leader” Your employees acclaim that, not you.
  • People like being managed as long as they can (1) learn something from the manager and (2) the manager can help to make a decision
  • Make sure your people feel valued when they are in the room with you. Listen and pay attention to your employees to show your appreciation; Care about the company and about people so the respect accrues to you. If you need to demand respect, something is off.
  • Top priority of any leader is the well being and success of your people; Leadership is not about you, it’s about service to the company and your team
  • To deepen relationships, start weekly meetings with trip reports or gratitude to each person on the team
  • Lead from first principles: what immutable truths can everyone agree on
  • Build trust - trust means people feel safe to be vulnerable and trust means you keep your word. Trust makes it easier for people to disagree with you. Deliberately create psychological safety and help employees be their authentic self
  • Don’t wait to provide candid feedback but make sure the person feels safe; Couple constructive feedback with caring
  • Be encouraging and demanding: set high standards and expectations AND support your people to get there
  • Be the person who gives energy, not take it away - believe in people more than they believe in themselves; Help them be courageous
  • When problems occur, focus on the team dynamics as opposed to the problem only. Ask: Was the right team in place? Did they have resources needed to succeed?
  • Understand your job as a leader is to build teams, assess talent, and find doers; Everybody managing a function for the CEO should be better than the CEO at that function
  • Hire for potential and experience
Lead strong 1-on-1s and weekly meetings
1-on-1 meetings - best opportunities to help your people be effective and to develop and grow. Focus these conversations on:
  • Prioritization: ask him or her to list the top 5 things to discuss individually and then compare it to your list. Discuss any discrepancies.
  • Performance: What are you working on? How is it going? How can I help? How are you doing on your KPIs (sales, product milestones, customer feedback, budget numbers, etc.)
  • Relationships: Discuss peer relationships and team dynamics: are your teams clear on vision and goal? How are you getting along in key relationships (example: Product and Engineering, Marketing and Product, Sales and Engineering)?
  • Leadership: Are you guiding and coaching your people? Are you weeding the bad ones? Are you working hard at hiring? Are you able to get your people to do heroic things?
  • Innovation: Are you constantly moving ahead, thinking about how to get continually better? Are you constantly evaluating new tech, products, and practices? Do you measure yourself against the best in the industry/workd?
Weekly Meetings:
  • Review, first and foremost, operations and tactics - what are the current crises? How are you managing them out of the way? How is hiring going? How are you developing your teams? How were the staff meetings going? Were you able to hear from everyone? What wasn't being said?
  • Get everyone on the same page, get to the right debate on the most important issues, and make decisions
You can’t be a good manager without being a good coach
  • Only coach the coachable: people who are curious and want to learn new things; show honesty and humility, work hard and perseveres, openness to other perspectives
  • “A coach is someone who tells you what you don’t want to hear, who has you see what you don’t want to see, so you can be who you have always known you could be
  • People who generate a lot of BS are not coachable because they begin believing in their own BS
  • Always get back to people
  • Get to the point - talk about what's going on and what needs to be done
  • When things don’t go your coachees' way, acknowledge it didn’t go their way, empathize it sucks when that happens, reminder to buck up and soldier one for the team
Bill Campbell's It’s the People manifesto
"People are the foundation of any company's success. The primary job of each manager is to help people be more effecive in their job and to grow and develop. We have great people who want to do well, are capable of doing great things, and come to work fired up to do them. Great people flourish in an environment that liberates and amplifies that energy. Managers create this environment through support, respect and trust.
Support means giving people the tools, information, training, and coaching they need to succeed. It means continuous effort to develop people's skills. Great managers help people excel and grow.
Respect means understanding people's unique career goals and being sensitive to their life choices. It means helping people achieve these career goals in a way that's consistent with the needs of the company.
Trust means freeing people to do their jobs and to make decisions. It means knowing people want to do well and believing that they will."
Be all about the team
  • Success comes to teams that act as communities: integrating individual interests and putting aside differences to collectively be obsessed with what’s good for the team and company
  • People involved with community are more engaged with their work and more productive
  • Tension for individual success and ambition is good but it also makes it tough to cultivate community (tension between creativity and operational excellence)
When to let someone go
  • Never put up with people who cross ethical lines - harassment or mistreatment should not be tolerated
  • If you’re spending a lot of time managing a person or if the person consistently is looking out for their self interest as opposed to interest for the firm, it’s time to let the person go
  • Employees who stop learning will eventually be unable to add value to the firm
  • Recognize that letting people go is a failure of management - make sure people leave feeling respected with their heads held high; you can’t let them keep their job but you can let them keep their respect; Be clear about letting someone go upfront in the conversation and go through reasoning and provide details; Be respectful and understand that the firm is bigger than any one person
Manager’s job is to run a decision making process where all perspectives are considered and if there is a tie, break the impasse. When at an impasse, have the two people closest to the situation work on it the solution some more and come back with a decision; need a well run process to get to a decision; having a strong process is more important than the decision itself
Money is not about money - money signals recognition, status, respect. It's important to understand people's value on these items because purpose, pride, ambition and ego drive people.
For employees working with the technical team, advise them to share what problem the customer has shared with you and then let the technical team figure out the features. Don’t tell the technical team what to build.
Bring problems front and center
  • Identify the "elephant in the room" by looking for the topics the team can’t have honest conversations about
  • Tackle the ugliest problems head on but don’t dwell on it
  • When things are going bad, people are looking for even moree loyalty, decisiveness and commitment from their leaders
Effective Board Dynamics
  • Board serves the CEO and company
  • Board meetings should start with operational updates: board needs to know how the company is doing so be honest and candid. Also, send pre-reading and remove board members who do not do the pre-assignment; Share lowlights along with highlights
  • Board members should be smart people with good business experience who care about the company and helping the CEO
Qualities of a High Performer
  • Smart: the ability to get up to speed quickly in different areas and make connections
  • Hardworking with integrity and grit
  • Team player - willing to give things up for the good of the team and excited about other people's success
  • Smart risk taker and willing to stand up for what is right
  • Players who show up, work hard and have impact everyday - win right with commitment, integrity and teamwork - doesn’t fight for credit; treats everyone as a person

Have permission to be empathetic - “To care about people you have to care about people”

  • Treat everyone with respect and care about the whole person which includes their families; get to really know the important people around your employees
  • When an emergency happens, show up for people - drop what you’re doing and go
  • To succeed, foster a team that cares for each other
Be generous and look for high impact low cost ways to get involved to help sustain generosity
"If you’ve been blessed, be a blessing."

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About the Author:

Robert is the founder of Embrace Possibility and author of The Dreams to Reality Fieldbook. He works with people to get to the next level in their professional and personal lives. If you're going through a tough time right now, check out Robert's article on How to Feel Better Right Away and if you're having trouble getting what you want out of life, check out How to Always Achieve Your Goals. More Posts - Website

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